Le Spameaux

SPAM

College students never say “no” to free or cheap food, but it often consists of nutrition-less staples like pizza and ramen. SPAM is an affordable source of protein, and yet doesn’t show up on college students’ grocery list. To add some protein to busy, broke college students’ diets, we disguised SPAM as “Le Spameaux,” offering it for free at a fancy restaurant event.  

College students are invited to Le Buffet, a free fine-dining event

Le Buffet, an off-campus pop-up restaurant, serves “Le Spameaux”:

SPAM disguised as a fancy meal

Students leave “Le Buffet” restaurant with elegant SPAM cans inviting them to “Elevate Your Cooking”

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