World’s Greenest Test Drive

Volkswagen

Gen Z and Millennials have the same fire as the change-makers of the 60s.

To differentiate Volkswagen’s Electric Vehicle line, we used the 2024 I.D. Buzz—the reincarnated symbol of the 60s—to launch a test drive unlike any other, bookable on Airbnb.

Volkswagen offers test drives via Airbnb, attracting a new generation of van culture

The Buzz Category offers road trippers the World’s Greenest Test Drive

Each Buzz has a unique personality, reflected by its name and paint job.

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Influencers put together a road trip playlist for test drive participants

Influencers host day-trip adventures and on-site test drives at national parks

Influencers drive VW ID. Buzz vans to different national parks, sharing their experiences from the road.

Participants sign up for a day trip + test drive via Airbnb Experiences

Experiences are hosted at multiple national parks

Team: Anisha Yagnik, Claire Mirsky, Tommy Aliota, & Madeleine Dodson

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